Post by account_disabled on Mar 4, 2024 22:45:49 GMT -5
This 2020 is about to end, a year in which we all had really important changes in our lives, but we ask you, what feelings does this year leave you with? Perhaps the response of many readers is feelings of frustration and many others of learning, because by living with uncertainty our capacity for resilience was activated.
As a result of this pandemic, many sectors reinvented themselves and one of them is fashion . Recently, the US Cotton Trust Protocol – an organization that provides quantifiable and verifiable goals and measurements for sustainable cotton production – conducted research to understand how the clothing industry will move forward in a post-COVID world.
In this research and with a vision towards 2021, these Chile Mobile Number List were the three trends that can be expected from the clothing industry, based on the research carried out in 2020.
1. Consumers want sustainable brands
Research conducted by Trust Protocol showed that more than 50% of customers prefer brands that promote sustainability in fashion over other environmental activists or competitors. This is because consumers are very aware of the way companies dedicated to the clothing industry do business or those that truly have a commitment to sustainability.
Another survey conducted by Sourcing Journal found that 49% of brands felt that if they did not meet their sustainability commitments, customers might choose to switch to a competitor.
Therefore, in the coming years that have actions focused on sustainability they will become stronger. On the other hand, McKinsey & Company found that 31% of Generation Z and 26% of millennials were willing to pay for greener products; while only 17% of generation X and 12% of babyboomers were willing to make the same decisions.
In 2021, young people belonging to generation Z will turn 24 years old, and as the purchasing power of this generation grows, their demand for sustainability will grow with it, but this will depend on brands being willing to seek a change in the environment. atmosphere.
2. The pandemic has strengthened the demand for sustainable products
The study in Sourcing Journal also provides other data regarding the pandemic caused by COVID-19 , here is what was found:
More than 50% of brand sustainability experts felt there has been more demand since the pandemic began.
Additionally, in another consumer study conducted by McKinsey, 57% of shoppers agreed that they had made significant changes to their lifestyles to decrease their environmental impact.
64% of shoppers have reduced their spending on clothing and footwear during the pandemic.
We are still in 2020 and everything is uncertainty and until there is an effective vaccine, the economy will begin to recover in 2021 and customers will return to stores to buy their favorite clothing but with sustainability standards.
3. Brands and stores transform practices with their supply chains
Supply chains are a very important pillar in the operations of companies in any sector. They are also in the fashion market because this ensures that this entire chain is truly sustainable.
For example, Sourcing Journal believes that COVID-19 has had a positive impact on sustainability investments, so 7 in 10 Economist Intelligence Unit (EIU) respondents also agree that fast fashion is achievable, affordable and sustainable, how will it be achieved?
The first is to determine what decisions brands and clothing stores are making to achieve a more sustainable fashion future, since in the future brands could make investments to better understand the impact of their global supply chains and provide clear information. about its sustainability to its clients.
Three-quarters of fashion industry sustainability experts agreed that global standards and certifications are a good mechanism to measure and demonstrate a brand's level of sustainability to customers.
On the other hand, a quarter of them said the availability of reliable data to help inform decision-making will be key to improving sustainability over the next decade and there are still challenges for fashion brands and retailers to address.
The challenges towards more sustainable fashion
US Cotton Trust Protocol , has a new system for growing cotton more sustainably, which is designed to ensure a more sustainable fiber element in the global cotton supply chain.
Gary Adams , president and CEO of this organization, told Sustainable Brands that the goal with this new system is to help brands meet these new demands with verifiable goals and measurements, and driving continuous improvement in key sustainability metrics.
Through quantifiable and verifiable goals and measurements, the US Cotton Trust Protocol can drive continuous improvement in sustainable cotton production with the following sustainability keys:
Responsible land use.
Intelligent water management.
Prevent soil erosion.
Mitigate greenhouse gas emissions.
Strive for energy efficiency.
Brands can now use these trends to demonstrate progress against their environmental and social commitments. Each of them would help build trust in more consumers and achieve a sustainable supply chain.
And what post-COVID sustainable fashion options do you think you can implement from home.
As a result of this pandemic, many sectors reinvented themselves and one of them is fashion . Recently, the US Cotton Trust Protocol – an organization that provides quantifiable and verifiable goals and measurements for sustainable cotton production – conducted research to understand how the clothing industry will move forward in a post-COVID world.
In this research and with a vision towards 2021, these Chile Mobile Number List were the three trends that can be expected from the clothing industry, based on the research carried out in 2020.
1. Consumers want sustainable brands
Research conducted by Trust Protocol showed that more than 50% of customers prefer brands that promote sustainability in fashion over other environmental activists or competitors. This is because consumers are very aware of the way companies dedicated to the clothing industry do business or those that truly have a commitment to sustainability.
Another survey conducted by Sourcing Journal found that 49% of brands felt that if they did not meet their sustainability commitments, customers might choose to switch to a competitor.
Therefore, in the coming years that have actions focused on sustainability they will become stronger. On the other hand, McKinsey & Company found that 31% of Generation Z and 26% of millennials were willing to pay for greener products; while only 17% of generation X and 12% of babyboomers were willing to make the same decisions.
In 2021, young people belonging to generation Z will turn 24 years old, and as the purchasing power of this generation grows, their demand for sustainability will grow with it, but this will depend on brands being willing to seek a change in the environment. atmosphere.
2. The pandemic has strengthened the demand for sustainable products
The study in Sourcing Journal also provides other data regarding the pandemic caused by COVID-19 , here is what was found:
More than 50% of brand sustainability experts felt there has been more demand since the pandemic began.
Additionally, in another consumer study conducted by McKinsey, 57% of shoppers agreed that they had made significant changes to their lifestyles to decrease their environmental impact.
64% of shoppers have reduced their spending on clothing and footwear during the pandemic.
We are still in 2020 and everything is uncertainty and until there is an effective vaccine, the economy will begin to recover in 2021 and customers will return to stores to buy their favorite clothing but with sustainability standards.
3. Brands and stores transform practices with their supply chains
Supply chains are a very important pillar in the operations of companies in any sector. They are also in the fashion market because this ensures that this entire chain is truly sustainable.
For example, Sourcing Journal believes that COVID-19 has had a positive impact on sustainability investments, so 7 in 10 Economist Intelligence Unit (EIU) respondents also agree that fast fashion is achievable, affordable and sustainable, how will it be achieved?
The first is to determine what decisions brands and clothing stores are making to achieve a more sustainable fashion future, since in the future brands could make investments to better understand the impact of their global supply chains and provide clear information. about its sustainability to its clients.
Three-quarters of fashion industry sustainability experts agreed that global standards and certifications are a good mechanism to measure and demonstrate a brand's level of sustainability to customers.
On the other hand, a quarter of them said the availability of reliable data to help inform decision-making will be key to improving sustainability over the next decade and there are still challenges for fashion brands and retailers to address.
The challenges towards more sustainable fashion
US Cotton Trust Protocol , has a new system for growing cotton more sustainably, which is designed to ensure a more sustainable fiber element in the global cotton supply chain.
Gary Adams , president and CEO of this organization, told Sustainable Brands that the goal with this new system is to help brands meet these new demands with verifiable goals and measurements, and driving continuous improvement in key sustainability metrics.
Through quantifiable and verifiable goals and measurements, the US Cotton Trust Protocol can drive continuous improvement in sustainable cotton production with the following sustainability keys:
Responsible land use.
Intelligent water management.
Prevent soil erosion.
Mitigate greenhouse gas emissions.
Strive for energy efficiency.
Brands can now use these trends to demonstrate progress against their environmental and social commitments. Each of them would help build trust in more consumers and achieve a sustainable supply chain.
And what post-COVID sustainable fashion options do you think you can implement from home.